The VP Communications is in charge of setting brand strategy and serving that back to central NY HQ. The incumbent will be the strategist at the country level, create the long-range plan for the market and prioritize the needs based upon the marketu2019s requirements, consumer groups, and product. S/he will set the strategy and determine the priorities for the China and region.



It is the VP Communicationsu2019 responsibility to ensure that local (market) execution is aligned with the strategy that they have set, working with cluster heads and local market resources.



S/he will demonstrate experience and overall potential for a general management position at the country level. S/he will lead a team currently comprising the heads of Media & PR & Events in EMEA. The VP will have accountability for reviewing this current team structure and propose any changes to align to functional and business needs.



**Key Accountabilities:**



**Brand Strategy Management**


Originate, develop and lead robust marketing strategies to maximize resources & market potential to align with global brand positioning.
Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Marketing, Media, PR and Press Events.
Skillfully conceptualize global brand strategy to effectively provide insight for market implementation



**Brand Local Execution Management**


Translation of centrally developed brand concepts for local execution when relevant
Lead and manage the interdependencies between functions within the region and foster the alignment within the functions.
Assess and recommend trade-offs within markets.
Manage & evaluate the performance results with sub- teams to deliver the best results



**Metrics and Measurement**


Originate, develop and execute qualitative and quantitative market research levering local and Central resources
Lead in assessing and reporting competitive and cultural trends
Develop and lead strategies concerning identified trends, spearhead the projects on Zone customer initiatives
Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage u2013 acting on this insight



**Agency and Staff Management**


Manage & direct Advertising, Media, Public Relations, managing marketing teams for the Zone.
Maintain strong relationships with key press and opinion leaders in EMEA and identify opportunities for high visibility brand and product stories in partnership with Central
Oversee and optimize agency relationships and active pursuit of emerging media



**Relationship Management (Central and Market)**


Responsible for making the case to central regarding the market needs with influence and two-way dialogue to ensure there is a balance.
As touch points to ensure one brand voice u2013 including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignments



**Requirements:**


10+ years in marketing at senior level within the luxury/ premium industry
Demonstrable track record of leading a marketing strategy though a period of change
Qualifications / degree or post graduate degree in marketing or other relevant discipline
Demonstrated ability to lead cross functionality within marketing specialties, preferred experience also leading non marketing functions, e.g. Merchandising/ Category management
Luxury industry preferred experience in premium brands
Broad business acumen
Ability to benchmark luxury standards against own experience across the industry
Demonstrated ability to lead with gravitas and credibility
Evidence of strong networks and reputation in the marketing arena
Demonstrated team leadership and development skills
Ability to self-direct /work with ambiguity
Fluent in English



**Additional Information:**


Location: Paris 6
Permanent Contract (CDI)
Desired tart date: September 2025



\#LI-MS1



**Job Identification** : 61505

**Job Category:** : Marketing

**Assignment Category** : Regular Full-time

**Remote Positions** : No

**Professional Experience** : Minimum 10 Years

Equal Opportunity Employer